Plan, create, optimise, implement and manage Google paid search & social media campaigns for
a variety of clients
• Facilitate scaling brand awareness, grow and expand company’s social media presence through
various social media channels.
• Create actionable plans to both grow and maintain followers through popular social media
platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn
• Create, manage and execute the social media calendar and relevant activity for all platforms.
• Understand client goals & implement strategies for campaign structuring, targeting, creatives,
Betas and other facets of paid search & social media marketing
• Perform competitive analysis, research new opportunities, and use data to provide strategic
recommendations that support client growth
• Collaborate with the content, creative and other related teams to streamline tasks, communicate
effectively and produce high-quality creative graphics, GIFs, and videos that are on-brand and
follow brand style guidelines
• Develop a deep understanding of the target audience to define positioning, strategy, and creative
to strengthen the brand presence on social media.
• Ensures brand consistency in taglines, social media messages, copy through tone and voice
• Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/
Facebook Advertising/ Display etc.)
• Tracking daily, weekly & monthly KPI's to provide actionable insight into the success factors and
areas for improvement in performance & generate weekly and monthly client reporting for all
major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep up to date with latest developments/digital across Social, PPC and Paid Media and monitor
the activity of brand competitors
• Monitor and administer Google analytics dashboards, reports, and key reporting tools, and point
out key areas of importance in accordance client goals.
|Experience||2 - 8 Years|
|Salary||4 Lac 50 Thousand To 7 Lac 50 Thousand P.A.|
|Industry||Marketing / Advertising / PR / Media Planning|
|Qualification||Other Bachelor Degree|
|Key Skills||PPC Executive PPC Analyst Digital Marketing Digital Marketing Executive Digital Media Social Media Manager Social Media Agent Google AdWords facebook ad|
Capital Placement Services Gurgaon
|About Company||An Ecommerce company Client of Capital Placement Services Gurgaon|
|Contact Person||Vikas Thakur|